Yoast SEO for Beginners

What does Google do?

  • Google bots or crawlers follow links
  • These bots save these links in the index
  • Google’s algorithm ranks websites based on certain factors
  • Google aims to provide the best result possible

Google’s Search Results Page

  • Search results can easily be filtered- you can click on the options below the search bar for filtered results e.g. news, images, books
  • The ‘All’ option below the search bar is very important- first few search results are taken by ads- companies pay to show up like this
  • Every separate search result is known as a snippet- consists of the following:
    • Title
    • URL/slug
    • Meta description- should tell what your page is about
  • Featured result- when a snippet is at the top of the search result- answers the question user enters in Google
  • Knowledge graph- appears on the right side of the search results page
  • Answer box- appears somewhere between the organic search results- give suggestions to the question you searched

Google and Holistic SEO

  • Google combats spam
  • Rewards good user experience
  • Holistic SEO- focus on all aspects of optimization to be able to rank better
  • Stay away from black hats SEO- unnatural ways to improve site rank-  e.g. keyword stuffing, use of white text such tactics can penalize your website
  • Sustainable SEO- long term site ranking

Exploring Holistic SEO

  • User experience should be focused upon
    • Site structure- the simpler and well easy your site structure is, the easier it is for user to navigate through and consequently Google to rank
    • Technical excellence- maintain your site; fix the 404s, errors links; the greater the site speed, the greater is the user satisfaction
    • Good content- quality content, things should be newsworthy

What is a Keyword?

  • A word that best describes the content on your page
  • Search term you want your page to rank for
  • Act as clues for Google- tells what the page is about
  • Focus on your audience; the keywords they would use
  • Use 1-2% of keyword in your article/content/post/page
  • Use keywords at balanced locations throughout the post
  • In page title, meta descriptions, title tag
  • Use mid and long tail keywords as shorter ones have a huge competition- the former are to the point

Keyword Search

  • Important to know what makes your company unique- what is its mission and purpose- your business’s services/products; USP
  • Find out what words the user uses while searching
  • Use Google trends to see how often certain terms are used
  • Look at the keyword of the top 3 rankings
  • Bigger sites- rank for head (popular) mid and long tail keywords
  • Small sites- focus on their niche and start off with long tail keywords

Rich Results

  • Results that offer more info than normal search results
  • Rich snippet- picture; rating of your info; meta description; date of publication; (good for pages that publish about recipes); address; number; email- improves chances of higher ranking; appeals the user- have structured data for a richer snippet
    • Structured data- gives search engines additional info about your page- google better understands your page through it- helps Google to create rich results
    • It is structured by using JSON- LD ; schema.org; WordPress (go to Yoast structured data block option while choosing to add a block)
  • Rich card- right side of search results
  • Featured snippet- google shows up your webpage as an answer to user query
  • Knowledge graph
    • Standard- only used by large companies and celebs- info about you e.g. player ranking and achievements
    • Local- address, contact number, google map embedded

We use a complete digital marketing plan that mixes different methods like SEO, social media, email, and more to connect with your desired audience. Our goal is to make sure your online presence works well. We aim to engage your chosen audience through a variety of methods. This approach makes our digital marketing effective and well-rounded.

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Address: Ashburn, Virginia (VA), United States. (20147).
Email:  [email protected]
Phone Number:  571-570-3353