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Commercial Solar

Commercial Solar Logo

Commercial Solar is a leading provider of solar energy solutions for businesses, specializing in commercial solar installations. With a focus on sustainable energy and cost-saving solutions, Commercial Solar helps businesses reduce their energy bills while contributing to a greener future. Offering expert consultation, design, and installation services, Commercial Solar is committed to providing reliable, efficient, and tailored solar solutions for commercial properties.

Achievements We Made

Improving Search Rankings and Attracting Local Customers

Commercial Solar wants to improve their search rankings by making their website better, focusing on local SEO, and bringing more qualified visitors to their site. Their goal is to attract more local customers and build a strong online presence to boost leads and sales.

Website Audit & Keyword Research

A website audit was conducted to identify technical issues, including broken links, slow loading times, and missing metadata. Primary and long-tail keywords were identified using tools such as Ahrefs and SEMrush, with a focus placed on local keywords to effectively target the local audience.

On-Page SEO Optimization

On-page SEO optimization was carried out by refining title tags, meta descriptions, and header tags with carefully selected target keywords. The appropriate use of alt text was ensured for all images, and SEO-friendly URLs were created for both service and location pages. Also, structured data implementation was addressed by adding schema markup for local businesses, services, and FAQs to improve search engine visibility. Review schema was also implemented to emphasize customer testimonials effectively.

Content optimization

Content optimization was performed by reviewing and improving service descriptions for clarity and keyword relevance. A blog section was added, covering informative topics and incentives related to solar energy. For geo-targeted landing pages, location-specific pages were created as part of a critical local SEO strategy aimed at enhancing business visibility in local search results. These pages were supplemented with maps, local landmarks, and customer reviews.

Local SEO & Competitor Analysis

The Google Business Profile for the business was created and optimized, and the business was added to relevant local directories such as Yelp and Angie's List. NAP (Name, Address, Phone Number) consistency was ensured across all online platforms. Competitor websites were analyzed to identify gaps and opportunities in content, backlinks, and keywords. Strategies were developed to improve local search rankings and outperform competitors.

Technical SEO & Performance Tracking

The 404 errors were fixed by redirecting broken pages to relevant ones. XML sitemaps and robots.txt were set up to enhance crawlability. SSL (HTTPS) was enabled to provide a secure browsing experience. Google Analytics and Google Search Console were configured to track traffic, keyword rankings, and user behavior. Heatmaps were utilized to analyze user interactions and improve the website design.

Link-Building & Mobile SEO

High-quality backlinks were acquired through guest posting on niche blogs related to real estate, solar energy, and home improvement. Relationships with local realtors were also built to secure additional backlink opportunities. The website was made mobile-friendly, and its responsiveness was tested across various devices. Mobile loading speed was optimized using tools such as Google PageSpeed Insights.

Remarkable SEO Achievements

Compare the Local Map-pack grid rankings from the past year to those of the previous year. The analysis reveals significant improvement, with the business now ranking in the top positions across nearly all locations within a 1 km radius – supported by stronger overall visibility, as clicks increased from 34 to 40 and impressions rose from 40K to 52.5K, along with expanded top-page keyword coverage for commercial solar searches across multiple U.S. states.

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Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.

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