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Terawatt Solar is a leading provider of solar energy solutions based in Canada, specializing in solar installations for homes and businesses. Sustainable and cost-effective energy solutions are delivered by Terawatt Solar, using advanced technology and expert craftsmanship to help clients reduce their carbon footprint and energy bills. Innovation and customer satisfaction are focused on, and homeowners and businesses are empowered to use renewable energy, contributing to a greener and more sustainable future.
Terawatt Solar faced several problems that affected their website’s ranking and search engine performance. Their website had trouble ranking for target keywords, which limited organic traffic and engagement. The content was not optimized, missing meta titles, descriptions, and having a weak internal linking structure, which affected relevance and crawlability. Technical issues like slow loading speed, poor Core Web Vitals scores, and unoptimized images made performance worse. The lack of well-organized location-specific pages and not enough blog posts hurt their ranking in key markets like Toronto, Ontario, and Ottawa. Also, without schema markup and a strategic keyword plan, it was hard to compete in the competitive solar energy industry, missing out on potential customers.
A detailed audit of the website was conducted, covering content, keywords, and technical SEO. Issues related to website speed, Core Web Vitals, and link building were identified during the process.
Keyword research was carried out for both new and existing pages, as the website was not ranking well for its current keywords.
The homepage content was edited and optimized based on relevant keywords, with a reviews section and new content sections added. New location-specific pages were created, and existing ones were optimized using area-based keywords to target different locations effectively. Also, over 20 blogs were added to support the service and location pages, enhancing overall website content and relevance.
Meta titles and descriptions, which were missing on many pages, were optimized across the entire website. Also, all images were optimized by adding appropriate ALT tags, using descriptive file names, and compressing file sizes to improve load speed and visibility in image search results.
A regular schedule was established for reviewing and optimizing Core Web Vitals as search engine algorithms evolve and user behavior changes.
A robust internal linking structure was created to connect relevant service pages, location pages, and blogs, enhancing crawlability, link equity distribution, and user navigation.
Structured data, including LocalBusiness schema, FAQ schema, and Review schema, was added to improve search engine friendliness and visibility in rich search results. Also, website speed was optimized using a speed optimization plugin, unused CSS and JS were removed, and images with large file sizes were compressed.
The website experienced significant improvements, generating 3.66k clicks, a 24% increase, and 294k impressions, reflecting a 57% rise. This success was driven by top commercial, branded, and high-performing location-based keywords. Key locations, such as Toronto, Ontario, and Ottawa, played a major role in driving traffic.
In terms of rankings, the website was successfully placed at the top of local search results. A comparison of the 2023 and 2025 rankings (grid data) revealed a noticeable increase in the website’s overall ranking. Over the past two years, various important keywords, including primary ones like “solar installer” and “solar company,” were ranked in the top positions, further contributing to the website’s visibility and success.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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