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Terawatt Solar

Trusted Company for Solar Panels in Ontario

Terawatt Solar is a leading provider of solar energy solutions based in Canada, specializing in solar installations for homes and businesses. Sustainable and cost-effective energy solutions are delivered by Terawatt Solar, using advanced technology and expert craftsmanship to help clients reduce their carbon footprint and energy bills. Innovation and customer satisfaction are focused on, and homeowners and businesses are empowered to use renewable energy, contributing to a greener and more sustainable future.

Challenges Impacting Terawatt Solar's Search Engine Performance

Terawatt Solar faced several problems that affected their website’s ranking and search engine performance. Their website had trouble ranking for target keywords, which limited organic traffic and engagement. The content was not optimized, missing meta titles, descriptions, and having a weak internal linking structure, which affected relevance and crawlability. Technical issues like slow loading speed, poor Core Web Vitals scores, and unoptimized images made performance worse. The lack of well-organized location-specific pages and not enough blog posts hurt their ranking in key markets like Toronto, Ontario, and Ottawa. Also, without schema markup and a strategic keyword plan, it was hard to compete in the competitive solar energy industry, missing out on potential customers.

Achievements We Made

Terawatt Solar' Goals for Driving Traffic and Conversions

Terawatt Solar’s primary goal was to enhance their website’s search engine ranking and overall performance. Their focus was on resolving technical and content-related issues, improving keyword rankings, and driving targeted organic traffic to their service and location-specific pages. Also, they aimed to establish a strong online presence in competitive markets, boost clicks and impressions, and attract relevant customers using a combination of on-page and off-page SEO strategies.

Website Audit

A detailed audit of the website was conducted, covering content, keywords, and technical SEO. Issues related to website speed, Core Web Vitals, and link building were identified during the process.

Keyword research

Keyword research was carried out for both new and existing pages, as the website was not ranking well for its current keywords.

Content Updates and Creation

The homepage content was edited and optimized based on relevant keywords, with a reviews section and new content sections added. New location-specific pages were created, and existing ones were optimized using area-based keywords to target different locations effectively. Also, over 20 blogs were added to support the service and location pages, enhancing overall website content and relevance.

Meta Titles, Descriptions, and Image SEO

Meta titles and descriptions, which were missing on many pages, were optimized across the entire website. Also, all images were optimized by adding appropriate ALT tags, using descriptive file names, and compressing file sizes to improve load speed and visibility in image search results.

Core Web Vitals Optimization

A regular schedule was established for reviewing and optimizing Core Web Vitals as search engine algorithms evolve and user behavior changes.

Internal Linking Optimization

A robust internal linking structure was created to connect relevant service pages, location pages, and blogs, enhancing crawlability, link equity distribution, and user navigation.

Schema Markup Implementation and Technical Issues

Structured data, including LocalBusiness schema, FAQ schema, and Review schema, was added to improve search engine friendliness and visibility in rich search results. Also, website speed was optimized using a speed optimization plugin, unused CSS and JS were removed, and images with large file sizes were compressed.

Traffic Performance Over 10 Months

The website experienced significant improvements, generating 3.66k clicks (+24%) and 294k impressions (+57%). This growth was powered by consistent gains in top-10 keyword positions, stronger non-branded visibility, and a 1-year expansion in high-intent solar keywords across Ontario and Canada, supported by multiple top pages climbing year-over-year. Top commercial, branded, and location-based keywords – especially in Toronto, Ontario, and Ottawa – played a major role in driving traffic.

Consistent gains in top-10 keyword positions over time, with non-branded organic traffic driving long-term search growth.

Multiple key pages climbed into top rankings over a year, boosting organic traffic.

Significant expansion in high-intent solar keywords, with strong position gains across Ontario and Canada.

Local Grids

In terms of rankings, the website was successfully placed at the top of local search results. A comparison of the 2023 and 2025 rankings (grid data) revealed a noticeable increase in the website’s overall ranking. Over the past two years, various important keywords, including primary ones like “solar installer” and “solar company,” were ranked in the top positions, further contributing to the website’s visibility and success.

For Keyword "Solar Company"

For Keyword "Solar Installer"

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