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Solar Resource is a leading provider of sustainable energy solutions, offering both commercial and residential solar services. With a focus on delivering high-quality solar installations, the brand helps businesses and homeowners reduce energy costs and environmental impact. Solar Resource also specializes in guiding clients through solar incentives, ensuring they take full advantage of available tax credits and rebates. Committed to innovation and customer satisfaction, Solar Resource is dedicated to making solar energy accessible and cost-effective for all.
On-page SEO optimization was carried out by refining title tags, meta descriptions, and headings to target keywords related to solar services. Image alt texts and file names were improved to enhance keyword relevance, while the internal linking structure was optimized to better guide both users and search engines. Also, content optimization efforts included rewriting product and service pages to incorporate high-converting keywords. Location-specific content was also added to attract local searches and improve visibility in regional markets.
Thorough keyword research was conducted to identify local and service-specific keywords, including long-tail keywords related to solar services, to address specific customer queries effectively. An advanced keyword strategy was implemented by leveraging competitor analysis and keyword gap analysis to uncover new high-converting keywords for solar services. Emphasis was placed on targeting high-value, low-competition keywords to achieve quicker rankings.
Technical issues were addressed by removing or fixing broken links and 404 pages to provide a seamless user experience. Wherever necessary, 301 redirects were implemented to preserve link equity. Mobile optimization was also prioritized by ensuring the website is mobile-friendly, which enhanced the user experience and contributed to improved Google rankings. Also, the website’s speed on mobile devices was tested and optimized to ensure better performance.
Local SEO optimization efforts were focused on creating and enhancing location-specific landing pages to effectively target multiple service areas. Local citations were built, and their consistency across all online directories was ensured. Particular attention was given to maintaining NAP (Name, Address, Phone Number) accuracy across directories to improve local search rankings. Similarly, Google My Business (GMB) profiles were claimed and optimized to boost visibility in local search results. Business details, including hours of operation, services, and client reviews, were added to further enhance local SEO performance.
Outreach campaigns were conducted to secure backlinks from reputable solar energy blogs, local business websites, and industry associations. Emphasis was placed on acquiring high-quality backlinks to enhance domain authority and improve search engine rankings. Local business schema, service schema, and review schema were implemented to increase visibility in search engine results pages (SERPs). Structured data for solar products and services was utilized to generate rich snippets, contributing to a higher click-through rate (CTR).
Competitor analysis was conducted by examining competitors' websites to identify gaps in their SEO strategies. Keyword opportunities and content ideas were extracted based on the performance of these competitors.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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