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Energy Renovation Center, based in Arlington, TX, and California, is a leading provider of sustainable energy solutions. Specializing in solar installation, solar financing, and comprehensive solar services for both residential and commercial properties, the company is dedicated to empowering communities with renewable energy. With a focus on innovation and customer satisfaction, Energy Renovation Center combines state-of-the-art technology with personalized service to help clients transition to eco-friendly, cost-efficient energy systems. Their commitment to making solar energy accessible and affordable has established them as a trusted name in the solar industry.
Energy Renovation Center aimed to improve their ranking, attract more local customers, and drive qualified leads for solar energy services in Arlington, TX and California. They sought to achieve this by improving search engine rankings, optimizing their website for technical and on-page SEO factors, and leveraging local SEO strategies to dominate the regional market. The ultimate goal was to increase website traffic, generate more inquiries, and establish a strong online presence in the competitive solar energy sector.
A comprehensive website audit was conducted to identify technical, on-page, and content-related issues. Issues such as broken links, slow loading speeds, and improper URL structures were identified and resolved by our team.
Keyword research was conducted with a focus on high-intent local keywords, and competitors were analyzed to identify additional opportunities. Based on these insights, a comprehensive keyword strategy was developed to target primary, secondary, and long-tail keywords.
Competitors' SEO strategies were analyzed by our team, including their backlink profiles, content topics, and keyword targeting. Gaps and opportunities were identified to differentiate the website and gain a competitive edge.
Meta titles, descriptions, and headers were carefully optimized to target specific keywords. Localized, keyword-rich content was added to service pages to enhance their relevance. Internal links were strategically placed to improve page authority and streamline user navigation.
Developed engaging, SEO-optimized content, including blogs, FAQs, and case studies highlighting the benefits of solar energy, installation processes, and financing options, while also creating location-based landing pages for nearby towns and neighborhoods to enhance local visibility. Built high-quality backlinks through local directories, industry-related blogs, and solar energy forums, leveraging local sponsorships and partnerships to secure natural backlinks and strengthen domain authority.
Technical SEO improvements were made by fixing 404 errors and redirecting outdated pages to relevant URLs, while also addressing canonicalization issues to prevent duplicate content. Website crawlability was enhanced by updating the sitemap and submitting it to Google Search Console, where crawl errors were identified and resolved. The robots.txt file was monitored to ensure search engines could access important pages. For page speed optimization, efforts included compressing images, enabling browser caching, and implementing a Content Delivery Network (CDN) to minimize page load times.
The Google My Business (GMB) profile was claimed and optimized with accurate business information and geotagged photos, while local citations were acquired and NAP (Name, Address, Phone) consistency was ensured across all platforms. Customer reviews were collected to enhance local search visibility, and structured data, including LocalBusiness, Service, and FAQ schema, was implemented to improve SERP visibility with rich results.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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