Identify Customer Persona

• Always Remember your customer is not searching what you sell
• Identify a personality- e.g. you own a party planning business; one of your customers is about to become a bride- you’ve identified a personality now
• Now you know the customer from the customer’s lens

Find the topic your customer cares about

• Go to pages where your customer tends to hangout- e.g. Pinterest, reddit, YouTube, Blogs
• Focus on the topic important to them
• Keep researching till you have a good amount of most searched topics- at least 5 topics

Keyword Idea Generation

• Go to Google and type your topic- don’t press enter and see what Google suggests- try putting some space before the searched topic, you will find different keyword options there
• Use Quora
• Reddit- search for your topic there in the search bar- keep an eye on the words that show up again and again
• Search your topic on Google- go to the bottom of the page and you will find keyword ideas from there
• Wikipedia: search your topic there and look at the links used there and the table of contents

Analyze each keyword’s commercial intent:

• the likeliness of someone searching for a keyword buys your product.
• Go to Google’s Keyword Planner and type in your potential keyword
• Look at the suggested bid column- suggests you how much advertisers are paying for a single click of this keyword- higher the bid, the valuable the keyword is- the more the AdWords ads (green Ad square), the more chances are there to attract advertisers

Keyword Search Volume and Trend

• SEMrush.com: type the keyword and see its searches/ month
• KWfinder.com: type the keyword and see its searches per month

Look at Keyword Growth in Google Trends

• Put two of your keyword and see which ones popular