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Noon Academy is a leading edtech platform revolutionizing learning through social, interactive education. With 14 million students and 100,000 teachers across five countries, it makes learning engaging and collaborative. Powered by AI and peer-to-peer interaction, students can study, compete, and get answers live. Backed by $41M in Series B funding, Noon Academy is shaping the future of education.
Noon Academy faced several challenges while expanding into Pakistan, including technical and SEO-related hurdles. Implementing canonical tags correctly was crucial to avoid duplicate content issues across multiple regional pages. Language inconsistencies also posed difficulties in optimizing content for both English and Urdu-speaking audiences. Additionally, targeting area-specific keywords required strategic adjustments to improve visibility and engagement in the local market.
A comprehensive website audit was carried out, covering content, keyword strategy, and technical SEO. The technical analysis revealed issues related to website speed and core web vitals. Also, a thorough link-building audit was conducted to assess the site's backlink profile.
Extensive keyword research was carried out, emphasizing high-intent local search terms, while competitor analysis helped uncover additional opportunities. These insights shaped a well-rounded keyword strategy, incorporating primary, secondary, and long-tail keywords for improved ranking and impact.
A thorough backlink inspection was conducted for Noon Academy Pakistan, revealing only two backlinks from unrelated websites, limiting its SEO effectiveness. It was found that while the main website has 291 backlinks, including .edu and .gov links, the Pakistan-specific page lacks relevant, high-quality links. The URL Rating (UR) was measured at 16, and the Domain Rating (DR) at 45, both of which can be improved through the acquisition of authoritative backlinks, content optimization, and proper use of alt tags. Recommendations were made to strengthen the backlink profile to enhance search rankings and website authority.
To improve search rankings, a meta title and description with country-specific keywords were added to the page. The content, which initially mixed Arabic and English, was revised to use either English or a combination of Urdu and English for better readability. Relevant H1 tags were also implemented to enhance SEO and properly structure the content. Also, a custom 404 error page was created with helpful links and redirections to improve user experience and search engine performance.
Noon Academy’s canonical tag issues were successfully resolved, ensuring that the correct version of their pages was recognized by search engines and duplicate content penalties were avoided. The solution involved proper implementation of canonical tags across multiple regional pages, aligning them with best SEO practices. As a result, their website's search engine rankings improved, and content accuracy was maintained across different market regions.
A comprehensive PPC keyword research and SEO marketing plan was conducted for Noon Academy Pakistan. Relevant keywords were identified based on search volume, competition, and commercial intent, prioritizing "Noon Academy Pakistan" for ranking. Content was created and optimized using on-page SEO techniques, including keyword placement, meta descriptions, and structured formatting.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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