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Neuro Injury Care specializes in providing comprehensive neurological care for individuals recovering from auto accidents, work-related injuries, and recent traumatic incidents. Led by board-certified neurologists, the clinic offers advanced diagnostic and treatment solutions, including EEG for brain injury detection, EMG and EP testing, brain mapping, and cognitive assessments. With a focus on personalized care, Neuro Injury Care is committed to helping patients regain their health and well-being after life-altering injuries.
Targeted keywords were strategically mapped to specific service and location pages. This ensured that the content was aligned with user intent and made more relevant to their searches. As a result, higher rankings in search engine results were achieved.
Optimized the website for local search queries by adding accurate NAP (Name, Address, Phone) details, creating and optimizing Google My Business (GMB) profiles, and building local citations. Also, improved meta titles, descriptions, and header tags (H1, H2) with primary and secondary keywords while enhancing internal linking to boost navigation and content relevance.
The approach included creating geo-targeted content to cater to patients in specific areas, ensuring relevance and higher local search engagement. A thorough content gap analysis identified opportunities to address common patient concerns through FAQs, service comparison guides, and case studies. Also, blog optimization involved refreshing old posts with updated content, internal links, and current statistics to boost rankings and engagement. Service-specific landing pages and informative blog posts were crafted with location-based keywords to drive targeted local traffic effectively.
A detailed competitor analysis was conducted to identify gaps in keywords, backlink strategies, and content opportunities. High-authority, niche-relevant backlinks were acquired through guest posting, collaborations with local partners, and outreach to healthcare directories. These efforts were aimed at strengthening the client’s online authority and addressing competitive gaps effectively. The overall strategy was designed to enhance search engine rankings and drive targeted traffic.
Technical SEO improvements were implemented to enhance the website's performance and user experience. Broken links and 404 errors were identified and resolved, while site speed and mobile responsiveness were optimized to ensure seamless accessibility across devices. A proper URL structure and canonical tags were introduced to prevent duplicate content issues and improve search engine indexing. Also, images were compressed and optimized, with relevant alt text descriptions added to enhance site speed, accessibility, and keyword relevance.
Schema markup was implemented, including local business, healthcare service, and review schema, to enhance visibility in search engine results through rich snippets. Citation cleanup was performed to ensure all local citations across online directories were accurate and consistent. Duplicates were removed, and outdated information was updated.
Our Local SEO efforts have significantly improved map listing rankings, as seen in the local grid results. The rankings have consistently improved on key dates, including June 5, 2023, November 17, 2024, and February 26, 2025.
Also, our strategy has expanded the local reach within a 2.5KM radius, covering Brooklyn NYC, Queens NYC, and Jersey City. Specifically, for Brooklyn NYC, we have optimized for the keywords “Best Neurologist” and “No-Fault Doctor,” improving ranking in searches related to Workers’ Compensation Neurologists. These results demonstrate the impact of a well-executed SEO strategy in increasing search ranking and driving targeted local traffic.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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