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GEO Roofers is a roofing directory designed to connect homeowners and businesses with trusted roofing professionals. Offering an easy-to-navigate platform, GEO Roofers allows users to explore roofing businesses based on location and services. The platform also empowers roofing professionals by providing them with the opportunity to submit and promote their businesses, enhancing visibility and driving customer engagement. With a focus on bridging the gap between service providers and customers, GEO Roofers aims to be the ultimate resource for all roofing-related needs.
The primary goal of GEO Roofers was to enhance their website’s ranking, increase organic search traffic, and improve rankings for key industry-related keywords. This involved resolving technical issues, optimizing on-page elements, and developing a content strategy to better align with user intent. The goal was to improve user experience, ensure mobile responsiveness, and build a robust backlink profile to drive sustained growth in search engine performance.
Conducted a full website audit to uncover technical and structural issues. This included analyzing site architecture, crawling errors, duplicate content, orphan pages, and ensuring mobile responsiveness.
Identified relevant primary and secondary keywords through competitive analysis and search volume trends. Optimized content around these keywords to align with search intent and increase rankings.
Improved the site's on-page elements, including title tags, meta descriptions, header tags, and alt text for images. Ensured proper internal linking to improve crawlability and user navigation.
Resolved technical issues such as 404 errors, redirect chains, and indexing problems. Optimized the sitemap, robots.txt, and overall site speed to enhance user experience and search engine performance.
Developed a comprehensive content strategy focused on publishing high-value content by identifying content gaps, restructuring existing pages, and creating new articles targeting user-specific queries. Additionally, implemented structured data (schema) for products, services, and FAQs to enhance search visibility and improve the chances of earning rich snippets.
Conducted a comprehensive competitor analysis to understand their keyword strategies, backlink profiles, and content tactics, identifying opportunities to outrank them. Leveraged these insights to build a high-quality backlink profile by collaborating with relevant roofing industry blogs and authoritative sites. Focused on securing links from niche-specific, high-domain-authority websites to enhance search engine rankings and industry credibility.
Enhanced the site's performance by improving load speed, optimizing code (minifying CSS, JavaScript), and implementing efficient caching techniques for faster page delivery.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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