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CHG Health is a trusted healthcare provider specializing in Chiropractic Care, Orthopedics, Physical Medicine and Rehabilitation, Physical Therapy, Pain Management, Auto Accident Injury Treatment, and Work-Related Injury Recovery. With a commitment to patient-centered care, CHG Health offers comprehensive treatment plans designed to alleviate pain, restore mobility, and enhance overall well-being. By combining advanced medical expertise with personalized treatment approaches, CHG Health ensures the highest quality care for patients seeking effective rehabilitation and pain relief solutions.
CHG Health aimed to enhance their online visibility and attract more potential patients by improving their website’s search engine rankings. Their objective was to optimize their site for technical SEO, on-page enhancements, and local SEO strategies to drive organic traffic. Additionally, they sought to establish credibility in the physical medicine and rehabilitation niche through content optimization and E-E-A-T principles while improving user experience and conversion rates.
A comprehensive website audit was conducted to identify technical and on-page SEO issues, including broken links, slow-loading pages, and indexing errors. Relevant keywords were researched and selected based on search intent, competition, and local relevance for physical medicine and rehabilitation services. A competitor analysis was performed to examine top competitors’ SEO strategies, backlinks, and content, identifying opportunities for improvement. On-page optimization was carried out by optimizing title tags, meta descriptions, and headers (H1, H2, H3) with targeted keywords. Content readability and keyword placement were improved, and proper internal linking was ensured to enhance user navigation and SEO.
Technical SEO fixes were implemented to enhance website performance and search engine visibility. Broken or outdated URLs were redirected, and 404 errors were resolved. Loop redirection issues affecting page accessibility were fixed. Website speed and mobile responsiveness were optimized to improve user experience. Core Web Vitals, including Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), were improved to enhance SEO performance. Indexing and crawling issues were addressed by submitting an updated XML sitemap and resolving indexing errors through Google Search Console, ensuring proper indexing of all service pages. Also, images were compressed and alt text was added to improve page speed and accessibility.
The organization schema and service schema were added to improve search engine visibility, while FAQs, reviews, and medical practice schema were implemented to enhance the appearance on SERPs. The website's trustworthiness was enhanced through the addition of expert author bios, patient testimonials, and medical credentials.
The Google My Business listing was optimized with accurate business information, images, and reviews to improve local rankings. High-quality backlinks were built through guest posting, local business citations, and outreach to authoritative industry websites.
Content optimization was conducted by reviewing and improving existing content to ensure uniqueness, appropriate keyword density, and alignment with user intent. Content was structured into topic clusters with pillar pages and supporting articles to enhance topical authority. Service page content was created with uniqueness and engagement in mind, incorporating proper keyword implementation and user-friendly descriptions. Optimization for voice search queries was carried out by focusing on natural language and question-based keywords. Also, conversion rate optimization (CRO) efforts were implemented by refining CTA placements, contact forms, and service pages to enhance user engagement and increase conversions.
By implementing strategic SEO tactics, we boosted the CHG website’s organic traffic to 427 visits. High-value keywords like “physical therapy valley stream” and “comprehensive healthcare group” achieved top rankings, and key pages saw notable improvements for queries such as “physical therapy after car accident.” Supporting this growth, clicks increased from 676 to 836 and impressions rose from 142K to 180K, reflecting stronger visibility and engagement in search results. Our approach enhanced search engine rankings and strengthened the site’s authority in the healthcare niche. Over the last six months, rankings improved compared to the previous period – organic traffic surged by 608%, organic keywords grew by 72%, and organic traffic cost rose by 51.5%, indicating higher-value unpaid search traffic and a stronger overall online presence.
Before implementing our Local SEO strategy, the business struggled with visibility for the keyword “Chiropractor” within a 1KM radius, barely appearing on the local map. After optimizing local signals and improving relevance, the business now ranks prominently across the map grid. This boost in visibility has driven more foot traffic, increased brand awareness, and strengthened their local presence—proving the power of well-executed Local SEO.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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