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Flat Roofs is a trusted roofing company based in Ireland, specializing in high-quality flat roofing solutions for both commercial and residential properties. With a strong focus on durability and customer satisfaction, Flat Roofs offers a range of services, including Commercial Flat Roofs, Domestic Flat Roofs, EPDM Rubber Roofing, Fibreglass Flat Roof Repairs, and Fibreglass Flat Roofing. Their expertise and commitment to excellence make them a go-to choice for reliable and long-lasting flat roofing solutions.
A comprehensive technical audit was conducted on the website to identify and fix issues such as 404 errors, redirect loops, and crawl anomalies. Page speed was optimized by compressing images, enabling browser caching, and minifying CSS, JavaScript, and HTML to improve loading times. The website was also made fully mobile-responsive, ensuring it passed Google’s Mobile-Friendly Test. Also, SSL was implemented to secure the website with HTTPS, boosting both trust and rankings.
Keyword research was conducted to identify high-intent local keywords related to roofing services. Title tags, meta descriptions, and headers were optimized with target keywords to improve click-through rates. Service pages were updated with SEO-friendly content, focusing on keyword placement, readability, and user engagement. A logical internal linking structure was created to enhance page authority and navigation. Local business schema and service-specific schema were implemented to improve search visibility and achieve rich snippets.
The Google Business Profile was claimed and optimized with accurate business information, photos, and regular updates. Consistent citations were built on high-authority directories such as Yelp, Angie's List, and HomeAdvisor. Efforts were made to ensure that the business name, address, and phone number (NAP) remained consistent across all platforms. Also, local keywords were targeted to dominate local search results.
High-quality backlinks were acquired from local directories, roofing blogs, and industry-specific forums to strengthen the website's authority. Valuable backlink opportunities were identified by analyzing competitors' link profiles. Articles were published on niche-related websites to drive traffic and further build authority in the industry.
Traffic Increase (80.9%): This means that the website is receiving significantly more visitors from search engines, indicating improved visibility and user engagement. The increase is likely due to better keyword rankings, optimized content, and enhanced on-page and off-page SEO efforts.
Organic Keywords Growth (13.9%): The website is now ranking for more keywords in search results, which means it is appearing for a broader range of search queries. This expansion helps attract more potential customers and strengthens the site’s authority in its niche.
Our Local SEO efforts have greatly enhanced the map listing, as reflected in the local grid results for “Flat Roof.” Rankings have improved significantly, ensuring better visibility in search results. The business now ranks within a 2.5KM radius for these keywords, expanding its local reach. A comparison of rankings from March 13, 2022, to January 17, 2024, and February 11, 2025, shows steady growth, demonstrating the impact of a strong SEO strategy in driving local traffic.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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