What is Rank and Rent:
- You build a site, produce content on it till it appears on the search engine and then rent it out
- Local keywords are targeted- such as Dentist Chicago instead of Dentist- your site ranks for the local keyword
- You sell leads to your clients instead of SEO services
- You own the site- focus is building on your website rather than someone else’s- it becomes your asset- if a client leaves you, sell the leads to another client
- Minimal interaction with clients- you do not require permission from your client on any matter here
How its done?
Select a niche- what industry are you interested in?
- Consider the location where you want to be ranked- e.g. Karachi, Islamabad
- Niche should be easy and super lucrative- should have clients who can pay you
- Your Keyword should be profitable in nature- something that attracts clients- must be easy to rank; should cover smaller cities since smaller cities have less businesses that have websites
Choose a domain name
- Go for the exact match domain
Set up a website
- Use WPX to set up your website
- For content management, choose WordPress
Keyword Research
- After finding the right keyword, search up your competitors and go through their sites- such as their navigation menu
- Check out your competitors’ blogs for content ideas
- Look at the organic keywords
Write Content
- Use Surfer’s Content Editor- select competitors- it will tell you about your competitors’ article and give you an idea of how to write
- Interlink pages on your site to establish topical relevance
Set up a Google My Business account
- Helpful in ranking in the Map Pack
- You organically rank on Google search results
Link Building
- Use business citations- details in the business directory- name, address, phone number, location
Site monetization
- Focus on local businesses that rely on leads
- Go for businesses that have the potential to grow 2X
- Rent the whole site for a per month fixed fee
- Or use pay per lead
