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Brooklyn Open MRI is a trusted medical imaging center specializing in MRI, X-Ray, NCV, and EMG tests. Committed to providing accurate diagnostics with patient comfort in mind, Brooklyn Open MRI offers advanced Open MRI technology, ensuring a stress-free experience for those who may feel claustrophobic in traditional MRI machines. With a focus on precision, efficiency, and compassionate care, the center serves patients with high-quality imaging services, helping physicians make informed medical decisions.
Brooklyn Open MRI aimed to improve website performance, increasing organic traffic, and securing higher search rankings. They sought to attract more local patients by optimizing their website for relevant search queries and strengthening their ranking in local search results. Also, they wanted to establish authority in the medical imaging space through high-quality content and technical SEO improvements.
Website audit was conducted to identify technical, on-page, and content-related issues. Competitor analysis was performed to evaluate SEO strategies, backlinks, and content gaps, allowing for the development of a more effective approach. High-intent keywords related to Open MRI services, including local and long-tail variations, were researched. Also, on-page optimization was carried out by refining title tags, meta descriptions, header tags (H1, H2, H3), and content to align with target keywords.
Various technical improvements were implemented to enhance website performance and SEO. Broken links, 404 errors, and loop redirections were resolved to ensure a seamless user experience. Lazy loading was introduced, site architecture was improved, and browser caching was leveraged to achieve faster load times. Indexing issues were addressed using Google Search Console, while crawl efficiency was enhanced through an optimized robots.txt file and XML sitemap. Mobile-friendliness was ensured by making the website responsive across different devices. SEO-friendly URLs were structured with proper keyword placement, and unnecessary parameters were removed. Additionally, images were compressed, descriptive alt text was added, and file names were optimized to improve both SEO and accessibility.
Content optimization efforts were carried out by enhancing service pages, FAQs, and blog content to better align with search intent and improve readability. A strategic internal linking structure was implemented to enhance crawlability and user experience. Also, a comprehensive content strategy was developed, including the creation of blog posts, case studies, and informative guides targeting relevant Open MRI-related queries.
Local SEO strategies were implemented by creating and optimizing Google My Business (GMB) listings, ensuring citation accuracy, and maintaining NAP (Name, Address, Phone Number) consistency to improve local search ranking. Also, structured data was applied for organization, services, reviews, and FAQs to enhance rich results in search engine result pages (SERPs).
High-quality backlinks were acquired through guest posting, niche directory submissions, and outreach. Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) were enhanced by incorporating authoritative citations and expert-authored content.
Over the last six months, the website has shown significant improvements in its search rankings compared to the previous six months. Organic traffic has increased by 84.4%, indicating a substantial rise in visitors coming from search engines. The number of organic keywords has grown by 13%, meaning the website is now ranking for more relevant search terms. Also, the organic traffic cost has increased by 39.3%, reflecting the higher value of the traffic if acquired through paid advertising. These positive changes highlight the effectiveness of the SEO strategies implemented, leading to better ranking, and increased traffic. By implementing a data-driven SEO strategy, we boosted BrooklynOpenMRI.com’s organic traffic to 3.6K. Targeted optimizations improved keyword rankings, with terms like “open MRI Brooklyn” reaching top positions. High-intent pages saw a surge of 700+ monthly visits. This growth highlights the impact of technical SEO, content refinement, and strategic keyword targeting.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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