Words

• Eliminate unneeded words
• Use simpler and easier words
• Avoid repetition
• Use synonyms instead of wordy sentences
• William’s bracket technique- put brackets around words that you feel unrequired or is not unique- cut these words out and use synonyms instead- helps to avoid wordy sentences

Sentences

• Activate your sentences- use active voice and active verbs
• They clarify vague ideas as active verbs are direct
• Passive voice is helpful in emphasizing an action, but active voice is helpful otherwise

Structures

• Words should be placed in order
• Sentence pace is important as it impacts the ideas you are trying to present
• Sentence length should be varied to have a proper flow – there should be a combination of sentences- short as well as compound ones
• Place proper punctuations
• Place the words used for emphasis in the end

Paragraphs

• Each paragraph should have a particular goal/ theme
• Use headings, and subheadings- makes it easier for the reader to understand the content
• Use signposts- firstly, secondly, transition words

Purpose

• Have one main idea/ theme/ concept
• Helps to plan your content accordingly

Presentation

• Clarify the tone, theme and audience for your content
• Understand your audience and establish a tone accordingly
• Keep the tense and tone consistent throughout

Attitudes

• Have a positive attitude towards work
• Trust yourself; your inner voice
• Keep your writing style natural
• Write what interests you

Habits

• Stay in writing practice by doing free writing- write on a topic that comes in your mind
• Write uncensored- do not worry for punctuations and grammar
• Prepare in advance for writing content- do research