It’s main goal was to improve their website’s visibility on search engines and attract more targeted traffic to generate leads. This involved fixing technical SEO issues like speeding up the site and improving core web vitals to create a better user experience. They also wanted to improve their website content by updating service pages, adding more details, and using location-based keywords to reach a wider audience. Strengthening internal links, optimizing titles and descriptions, and adding structured data (schema) for services, articles, and local business were key steps to improve search rankings. The client also wanted to optimize images with proper ALT tags, smaller file sizes, and clear filenames to improve image search visibility and site performance. These efforts aimed to increase keyword rankings, improve click-through rates, and convert more traffic into valuable leads.