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Ross and Hill is a dedicated personal injury law firm specializing in advocating for victims of accidents and negligence. With extensive experience in handling construction accidents, motor vehicle accidents, premises liability, school negligence, sidewalk accidents, medical malpractice, police misconduct, brain injuries, and wrongful death cases, Ross and Hill is committed to securing justice and maximum compensation for its clients. Their client-focused approach, legal expertise, and proven track record make them a trusted choice for individuals seeking strong legal representation.
Ross and Hill, a dedicated personal injury law firm, wanted to stand out online, attract serious clients, and build a strong reputation in their field. Their focus was on boosting organic traffic, climbing higher in search rankings, and bringing in more inquiries through a well-optimized website and smart local SEO strategies.
Technical SEO issues, including 404 errors, broken links, and duplicate content, were identified and fixed. Mobile-friendliness and page speed were assessed to enhance website performance. Keyword research was conducted, and competitor analysis was used to identify high-ranking search terms. On-page optimization was implemented by refining title tags, meta descriptions, and header tags. Keyword placement in content, URLs, and internal linking was improved to boost search visibility.
Content optimization was carried out by rewriting practice area pages with SEO-friendly and engaging content. Frequently asked questions related to common personal injury law concerns were added to enhance user experience. Also, content marketing and blogging strategies were implemented by publishing high-quality blog posts on relevant topics. In-depth guides and case study articles were also created to attract organic traffic and provide valuable insights to the audience.
Local SEO efforts were implemented by optimizing the Google My Business (GMB) profile with accurate NAP (Name, Address, and Phone Number). Local citations were created on legal directories such as Avvo, FindLaw, and Justia to enhance ranking. Also, Google reviews were managed, and clients were encouraged to leave positive feedback to strengthen the business's reputation.
Technical SEO fixes were implemented, addressing indexation issues to ensure that all important pages were properly indexed in Google. The XML sitemap was updated and submitted to Google Search Console for improved crawlability. For page speed optimization, images were compressed, and lazy loading was implemented to enhance performance. Also, a CDN and caching were utilized to improve loading times.
Schema markup was implemented by adding LocalBusiness and Attorney schema to improve search visibility, along with FAQ, Review, and Service schema for enhanced rich results. E-E-A-T improvements included updating attorney bios with credentials, awards, and case results, as well as showcasing client testimonials and case success stories. CRO efforts focused on optimizing CTA placements, such as "Schedule a Free Consultation" buttons, and conducting A/B testing on landing pages to boost lead generation.
A link-building strategy was implemented by acquiring high-authority legal backlinks from directories, guest posts, and local citations. Outreach was conducted for guest blogging and partnerships were established with local businesses to enhance backlink profiles.
Through strategic SEO, we achieved a 923.65% traffic increase for the top-ranking legal page, driving $2.9K+ in value. High-intent keywords like “Brooklyn slip and fall lawyer” secured top positions, boosting visibility. Optimized content, internal linking, and authoritative backlinks transformed underperforming pages.
When comparing the website’s rankings over the last 6 months with the previous 6 months, the rankings have improved.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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