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NY Law is a trusted legal firm specializing in injury law with a strong focus on providing dedicated support to individuals in need. With expertise spanning Workers’ Compensation, Construction Site Injuries, Joint Injuries, Repetitive Stress, Occupational Disease, Personal Injury, and Social Security Disability cases, NY Law is committed to securing justice and fair compensation for its clients. Combining decades of legal experience with a client-centered approach, NY Law stands as a pillar of advocacy for those navigating complex legal challenges.
A comprehensive website audit was conducted to identify technical issues such as 404 errors, crawl problems, and missing meta descriptions, highlighting areas that needed improvement. Also, a strong internal linking structure was developed to enhance site navigation, distribute link equity, and increase the relevance of key pages.
Conducted in-depth keyword research to identify high-performing local keywords, as well as long-tail keywords that resonate with the target audience in the local area.
All images were optimized by adding descriptive, keyword-rich alt text and compressing them to ensure faster load times, which also enhanced visibility in image search results. Unique and relevant title tags were created for each page, incorporating targeted keywords for better optimization. Compelling and informative meta descriptions were crafted for all pages, integrating primary keywords to boost click-through rates.
Existing content was improved to make it more informative, unique, and focused on user needs. Engaging elements like case studies, testimonials, and FAQs were added to keep visitors interested and on the site longer. Key pages were expanded with detailed, valuable information to provide thorough answers to search queries, improving both search rankings and dwell time.
Crawlability and indexing issues were addressed by leveraging Google Search Console to identify and resolve problems, ensuring that all essential pages are accessible to search engine crawlers while excluding unnecessary ones from indexing. Simultaneously, page load speed was optimized through advanced techniques, including code refinement, browser caching, server response time reduction, and minimizing JavaScript and CSS files. These efforts not only enhanced user experience but also contributed to improvements in Core Web Vitals, a critical metric for search engine performance.
Added advanced structured data for reviews, articles, and products to enhance rich snippets, improve click-through rates, and help search engines better understand the content.
Implemented hreflang tags for a multilingual website to help search engines serve the correct language version of the site to users based on their location or language preference.
A total of 93 keywords are ranked in the top 3 positions, 646 keywords rank between positions 4–10, and 6,299 keywords are ranking within the top 100. The website has generated 3,859 total visits, while organic impressions increased to 1.87M and clicks reached 6.87K, highlighting strong growth in search visibility and engagement.
Over the last six months, the website has seen a significant improvement in search rankings compared to the previous six months. During this period, overall website traffic increased by 149.5%, indicating a strong rise in visitor engagement. The number of organic keywords grew by 49.5%, expanding search visibility. Most notably, organic traffic cost surged by 221.2%, reflecting the effectiveness of the SEO strategy in attracting high-value traffic. These results demonstrate a successful optimization approach, leading to higher rankings, increased traffic, and a stronger online presence.
Comparing the local search grids from 2025 to those from 2023 reveals a significant improvement in rankings. Local SEO for Astoria, NY was successfully optimized, securing top positions for both the website and map listing. This progress demonstrates the impact of strategic SEO efforts in boosting visibility and enhancing search performance in the local market.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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