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Dervishi Law is a premier personal injury law firm dedicated to fighting for the rights of accident victims. With a strong focus on construction site injuries, machinery accidents, motor vehicle crashes, and medical malpractice, the firm has built a reputation for delivering justice and securing maximum compensation for clients. Their team of experienced attorneys specializes in handling complex cases, including crane and hoist accidents, electrocutions, exposure to toxins, and repetitive stress injuries. Through aggressive representation and a client-first approach, Dervishi Law ensures that injury victims receive the legal support they need to rebuild their lives.
Dervishi Law wanted to stand out online, attract more qualified leads, and become a go-to name in personal injury law. The focus was on boosting organic search rankings, bringing in the right traffic, and increasing client inquiries. To make that happen, we tackled technical issues, optimized content, and implemented local SEO strategies. The goal? A high-performing, user-friendly website that not only ranks well but also turns visitors into clients.
A website audit was conducted to identify technical and on-page SEO issues, including broken links, missing meta tags, and slow-loading pages. Keyword research was performed through competitor analysis, identifying high-intent and long-tail keywords for blog content. User experience was enhanced by improving site structure, navigation, and content readability, which helped reduce the bounce rate. On-page optimization included refining meta titles, descriptions, and headers, along with improving internal linking for better site structure and navigation.
Service pages were updated with relevant and engaging content, while FAQ sections with schema markup were created to enhance SERP visibility. Informative blog posts covering legal concerns, case studies, and client guides were published. Competitor analysis was conducted to identify keyword gaps and backlink opportunities, refining SEO strategies. Case study pages and detailed practice area pages were developed to strengthen content strategy. Video content was implemented to boost engagement and SEO performance.
Local SEO was implemented by optimizing the Google Business Profile with accurate NAP (Name, Address, Phone) details. Location-based keywords were incorporated into the content and metadata to enhance ranking. The business was also submitted to relevant legal directories such as Avvo, Justia, and FindLaw. Also, a content clustering and internal linking strategy was applied, where a topic cluster model with pillar pages for each service area was developed. Internal linking was utilized to distribute authority effectively across key pages, improving overall site structure and SEO performance.
Technical SEO fixes were implemented, including the resolution of 404 errors and the redirection of broken pages to relevant URLs. The robots.txt file and XML sitemaps were optimized to enhance crawlability, and proper indexing of all pages was ensured in Google Search Console. For page speed optimization, images were compressed, and lazy loading was implemented to improve loading times. CSS and JavaScript were minimized to enhance performance, and a content delivery network (CDN) was utilized to ensure better site speed and stability.
E-E-A-T (Expertise, Authority, Trustworthiness) optimization was enhanced by adding attorney profiles that included credentials, case results, and testimonials. Author bios were incorporated into blog posts to establish authority, and site security was improved through SSL implementation. Also, schema markup was implemented by applying Local Business schema, Attorney schema, and FAQ schema to enhance the website's appearance in search results.
A link-building strategy was implemented by acquiring high-quality backlinks from legal directories, guest posts, and niche-relevant websites. Also, citations were built on authoritative local business directories to enhance credibility and ranking.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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