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Elliot Ifraimoff & Associates P.C. is a highly respected personal injury law firm with over 60 years of combined experience in providing top-tier legal representation across Brooklyn, Long Island, Forest Hills, New York City, and Queens. The firm specializes in a wide range of personal injury cases, including auto accidents, construction accidents, slip and fall incidents, and work-related injuries.
In-depth keyword research was conducted to identify high-traffic, low-competition keywords for content creation. Content gaps were identified, and new valuable content was created to address these gaps and outperform competitors. Outdated content was refreshed with updated data, improved readability, and better keyword alignment. Duplicate descriptions were rewritten with unique and engaging text that adhered to SEO best practices. A blog content strategy was developed and implemented, focusing on long-tail keywords and addressing user intent. FAQ sections were added to service and location pages to target informational queries and improve SEO visibility. Expert author bios and credentials were added to the site to build trust and comply with Google’s E-E-A-T guidelines.
A comprehensive website audit was conducted to identify technical issues such as broken links, 404 errors, and indexing problems. All 404 errors were resolved by redirecting them to relevant pages to enhance the user experience and preserve link equity. Canonical tags were implemented to address duplicate content issues across multiple pages. Mobile responsiveness and usability were improved to ensure better performance on mobile devices. Website loading speed was enhanced through the optimization of images, the implementation of browser caching, and the minification of CSS and JavaScript files.
Title tags, meta descriptions, and H1 tags were optimized with target keywords to improve rankings and click-through rates. Keywords were mapped to specific pages to avoid keyword cannibalization. An internal linking strategy was created to improve navigation and distribute link equity effectively. Existing content was updated to improve readability, keyword usage, and engagement metrics. Alt texts for images were updated to include relevant keywords, ensuring better rankings in image searches.
Structured data was implemented for service pages to improve visibility in search results through rich snippets. FAQ schema was added to relevant pages to capture featured snippets in search results. Organization schema was integrated into the website to enhance brand recognition and trustworthiness. Additional structured data, including local business, attorney, and site navigation schema, was applied to location pages and service pages to improve search performance.
New pages were indexed, crawl errors were fixed, and an updated XML sitemap was submitted through Google Search Console. Non-indexed pages were reviewed, and issues were resolved by improving content quality and ensuring proper internal linking to make them discoverable by search engines.
The website achieved top positions in local search results. A comparison of 2023 and 2025 rankings showed significant improvement. Key terms, including “Queens Personal Injury Lawyer,” ranked at the top. This success enhanced overall search performance and ranking.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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