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The Google Business Profile (GBP) was claimed and fully optimized to enhance local visibility. Accurate business information, including Name, Address, and Phone (NAP), was added to ensure consistency across platforms. High-quality photos showcasing the business, team, and services were uploaded to create a professional and engaging profile. Also, the profile was regularly updated with posts featuring promotions, helpful tips, and events to keep customers informed and engaged.
Keyword research was conducted to focus on location-specific terms, including variations and long-tail keywords with local intent. Efforts were made to ensure that the business’s Name, Address, and Phone Number (NAP) remained consistent across the website, Google Business Profile (GBP), and all local directories. Submissions were made to high-authority local directories such as Yelp, Angie's List, Yellow Pages, and niche-specific platforms. Also, citations were built on local business sites, ensuring all details were accurate and consistent.
Efforts were made to encourage satisfied clients to leave reviews on Google Business Profile (GBP) and other platforms, while reviews were promptly responded to in order to boost engagement and build trust. Location-specific landing pages were created, featuring unique content tailored to each service area. These pages included local keywords, maps, customer testimonials, and contact information to improve relevance and usability. Also, title tags and meta descriptions were optimized with local terms, and location-based keywords were strategically incorporated into H1 and H2 headings to enhance search engine visibility.
To improve local relevance, Google Maps were embedded on the contact and location-specific pages. LocalBusiness schema was implemented to provide search engines with detailed information about the business. Additionally, schema for reviews and FAQs was added to further enhance visibility in local search results.
To strengthen local SEO, partnerships were established with local businesses, such as real estate agents and contractors, to exchange backlinks. Backlinks were also secured from local news outlets and community websites to enhance visibility and credibility within the local market.
Efforts were made to optimize Google Maps rankings by focusing on proximity, relevance, and prominence. Business categories and attributes in the Google Business Profile (GBP) were updated to align with user search behavior, ensuring greater visibility and accuracy in search results.
The website was optimized for mobile users, recognizing that many local searches are conducted on mobile devices. Click-to-call buttons and forms were made prominent and fully functional to enhance user convenience and accessibility.
We start by understanding your goals, target audience, and competition. Through competitor analysis, we identify keyword opportunities, content gaps, and backlink strategies. We also assess your website for technical improvements.
SEO success comes from structured, step-by-step improvements:
SEO requires continuous monitoring and refinement. We track keyword rankings, organic traffic, and conversions to adjust strategies and stay ahead of search engine updates.
We understand the home inspection industry and tailor SEO strategies to attract qualified leads looking for your services.
We follow Google’s best practices to provide sustainable SEO results. Our ethical strategies help you build long-term authority online, protecting your rankings from algorithm changes and penalties.
Our ultimate goal is to increase your visibility and bring you more qualified leads who are ready to book a home inspection. With our expert-driven SEO, you can focus on your business while we handle your online presence.
SEO provides sustainable, long-term traffic, reducing the need for paid ads. However, combining SEO with Google Ads can maximize visibility and lead generation.
Our SEO services include:
Yes! SEO improves your website’s visibility, increasing organic traffic and bringing in more potential clients searching for home inspection services.
Simply contact us today for a free SEO consultation! We’ll analyze your website, discuss your goals, and outline a custom strategy to grow your home inspection business.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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