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We conducted a detailed audit of the website, including an analysis of its content, keywords, technical SEO (previously implemented), and link-building strategies.
We conducted detailed keyword research to identify high-performing and relevant terms for optimizing product pages and blogs. This helped ensure the content aligns with search intent and improves its ranking.
We started by writing meta titles and meta descriptions, incorporating the main product-related keywords. The product descriptions were optimized using the keywords identified for the product pages.
We fixed various technical issues, including making the robots.txt file accessible, resolving 404 errors with redirects, and addressing indexing problems on over 100 pages. Also, we corrected canonical tag issues on around 40 pages. The website also had speed performance issues on both mobile and desktop, which we resolved by optimizing site speed and addressing core web vitals.
We acquired backlinks from relevant and authoritative websites, such as medical-related platforms, to enhance the website's authority.
As mentioned earlier, Hear Hi was a new website, making it challenging to rank for transactional keywords. However, strategic SEO efforts and content marketing played a crucial role in improving its ranking. Publishing 37 in-depth blog posts helped Hear Hi rank for multiple keywords, driving organic traffic. Over time, consistent optimization and valuable content contributed to its search engine ranking.
Over the last 12 months, the website has shown significant improvements in its rankings compared to the previous period. Organic traffic has increased by 110%, indicating that more users are finding the site through search engines. Also, the number of organic keywords has grown by an impressive 2158.3%, meaning the website is now ranking for a much broader range of search queries. The outcome of our efforts was that we successfully secured 25 keywords for this store in the top 10 search positions. In total, we achieved placement for 1,666 keywords within the top 100 search positions over a span of 12 months.
A well-executed SEO strategy strengthens your practice’s credibility and positions you as a trusted expert in the hearing care industry. Higher search rankings naturally boost your reputation, as users often associate top-ranking websites with reliability and authority. By focusing on informative content, quality backlinks, and a seamless user experience, your practice can stand out as a go-to resource. Building this trust not only increases website traffic but also fosters long-term relationships with patients who value your expertise.
SEO enhances your online presence, making it easier for potential patients to find your hearing aid services. A well-optimized website ranks higher in search results, ensuring that those actively seeking hearing solutions discover your practice first. By focusing on relevant keywords and creating valuable content, SEO drives qualified traffic to your site, increasing engagement and boosting patient conversions.
Investing in SEO is a powerful way to ensure steady, long-term growth. Unlike paid ads that stop delivering results once the budget runs out, SEO continuously attracts organic traffic, keeping your practice visible to potential patients. By regularly optimizing your website and adapting to search engine updates, you can maintain strong rankings and a consistent flow of new clients. A well-executed SEO strategy positions your website for lasting success in an increasingly competitive market.
CEO and co-founder of GMEMS Technologies, Inc
Key components of hearing aid SEO include:
Google reviews enhance your credibility, improve local rankings, and influence potential patients' decisions. More positive reviews signal trustworthiness to search engines and encourage more conversions.
High-quality content helps educate potential patients, answers common questions, and improves search rankings. Blog posts, FAQs, service pages, and hearing aid guides establish your clinic as an industry authority while driving organic traffic.
Yes! By focusing on local SEO, niche keywords, and high-quality content, smaller hearing aid businesses can rank well in their target areas and attract the right audience, even against larger competitors.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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