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Valley STD is a leading provider of online STD testing services, offering a wide range of tests designed to ensure privacy, convenience, and accurate results for patients. With services such as the comprehensive 10 Test Panel, Chlamydia & Gonorrhea Panel, and individual tests for various conditions like Herpes, Hepatitis, HIV, and Syphilis, Valley STD empowers individuals to take control of their sexual health. By prioritizing accessibility and reliability, the brand has become a trusted name in online STD testing.
The objective was to enhance the website’s visibility and authority in search engines, improve user experience, and increase organic traffic. This included achieving higher rankings for targeted keywords, driving local and high-intent traffic, and improving engagement. The aim was also to establish credibility within the niche, attract more patients, and ensure sustainable growth by addressing key SEO factors and building trust with the target audience.
The website’s loading speed was improved by optimizing images, enabling browser caching, and using a content delivery network (CDN). Mobile usability was enhanced by ensuring the website is fully mobile-friendly and responsive. Broken links were identified and redirected to relevant pages to fix 404 errors. SSL was implemented to ensure the website uses HTTPS, enhancing security and building user trust. An optimized XML sitemap was created and submitted to Google Search Console to improve crawling and indexing. Canonical tags were added to prevent duplicate content issues across different pages. Finally, structured data for the organization, services, and FAQs was added to enhance the website’s appearance in search results.
Comprehensive keyword research was carried out to identify high-converting and location-specific terms, which were then assigned to the relevant service pages. Title tags, meta descriptions, and H1 tags were optimized to include primary keywords and boost click-through rates. Existing content was updated to make it more engaging and user-friendly, with FAQs and call-to-action buttons added to drive conversions. A clear internal linking structure was implemented to improve site navigation and distribute link equity effectively. Descriptive alt text was added to all images to enhance accessibility and improve image search rankings. Competitors’ SEO strategies were also analyzed to uncover opportunities for improvement and differentiation.
High-quality blog posts were created to address common STD-related questions and target specific keywords. Content gaps were identified and addressed by adding new pages on less-explored topics. Detailed guides and educational materials were developed to assist users with their concerns and establish authority.
High-quality backlinks were built through guest posting, partnerships, and outreach to health-related websites. Profiles were created and optimized on local directories and health-focused platforms. The Google Business Profile was updated with accurate information, and patient reviews were encouraged for increased credibility.
Over the last six months, the website has shown significant SEO improvements compared to the previous six months. The rankings have improved, meaning more pages are appearing higher in search results. As a result, website traffic has grown by 139.1% indicating a substantial increase in visitors from search engines. Also, the number of keywords the website ranks for has surged by 1764.4% meaning the site is now visible for a much wider range of search queries. This growth suggests that the SEO strategies implemented such as content optimization, technical fixes, and keyword targeting have been effective in boosting ranking and attracting more potential customers. After completing the tasks mentioned above, the website’s ranking improved, with 3 keywords in the top 10 positions, 4 keywords in the 11 to 20 positions, and 55 keywords in the 21 to 50 positions. In total, 1,359 keywords are ranking.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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