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I Love Modesty’s goal was to make their website easier to use and show up better in search results. They aimed to attract more visitors, increase click-through rates, and rank higher for important keywords to boost sales and conversions. Also, they wanted to strengthen their local presence and build a reliable online reputation.
A comprehensive audit of the website revealed several technical issues, including 404 error pages, loop redirection problems, indexing challenges, meta content errors, duplicated product descriptions, and sitemap irregularities. Keyword research was conducted using the client’s provided keywords, which were not ranking in top positions, and additional relevant keywords were identified through competitor analysis to enhance visibility. To address the duplication issue in product descriptions, detailed suggestions for creating unique and optimized content were provided for all categories and product pages, ensuring improved performance and user engagement.
The website underwent several optimization efforts to improve functionality and performance. Over 200 pages with loop redirection issues were identified and resolved. Numerous 404 error pages, some auto-generated and unnecessary, were either deleted or redirected to relevant product pages. Also, approximately 400 product and category pages were not indexed, which were manually indexed using Google Search Console to enhance visibility. Furthermore, schema markup, which had not been previously implemented, was added to the website, including organization, product collection, and individual product schemas, to improve structured data and search engine compatibility. ed,g
Google Business Profiles (GBP) were claimed and optimized to improve local SEO rankings, with citations built to enhance visibility in local search results. Strategies were developed to increase reviews on GBP, resulting in a noticeable improvement in the number of reviews received. Also, posts and offers were created on GBP, including promotional content aligned with relevant events, such as sales and special offers for the clothing category. These efforts collectively contributed to strengthening the online presence and engagement of the business.
A comprehensive audit was conducted to evaluate the existing backlinks, focusing on their toxicity and quality. Harmful links were identified and disavowed, and a strategy was formulated to build high-authority links. Also, competitor backlink profiles were analyzed to uncover high-quality backlink opportunities. As part of this analysis, a few relevant and high-traffic backlinks were also acquired from websites aligned with the niche.
The entire website was migrated from Magento to Shopify to address recurring issues experienced with Magento, including product auto-loop redirections and challenges with sitemap functionality. Shopify was selected as it offered a more reliable and user-friendly platform for managing the client’s e-commerce operations.
Following the website migration, all 404 errors were resolved to ensure uninterrupted access for users and search engines. Broken links were identified, and 301 redirects were implemented to maintain website traffic and protect SEO rankings. Also, issues related to automatic product uploading in Shopify were addressed, enabling efficient inventory management and error-free product additions. A comprehensive URL mapping strategy was also developed to redirect old Magento product URLs to their new Shopify counterparts, preserving SEO value, avoiding broken links, and ensuring a seamless user experience.
The migration from Magento to Shopify was driven by ongoing issues, including product auto-loop redirection, sitemap errors, and the need for extensive technical support. These problems were resolved by Shopify, which provided a more stable and efficient platform. A user-friendly interface was offered by Shopify, allowing product and order management without technical expertise. Website performance was improved with faster loading times, and maintenance requirements were reduced. Built-in tools for inventory, marketing, and analytics were provided, and scalability was ensured to support the client’s growing business.
In just four months, I Love Modesty achieved 9.04k clicks (a 28% increase) and 358k impressions (a 48% boost) through targeted SEO strategies. By optimizing on-page elements, improving content, and ranking key keywords, the brand significantly enhanced its search visibility, driving more organic traffic and engagement from potential customers.
In the screenshots below, we have compared the GBP statistics from December 2023 to March 2024. There is a significant increase in profile interactions, calls made through GBP, direction requests, and website clicks. These achievements are a direct result of our efforts in GBP optimization.
In the competitive world of fashion, SEO plays a crucial role in your brand’s success. The right strategy can attract the right audience, and set you apart from the competition. At Clicknics, we specialize in helping fashion brands grow with tailored, data-driven SEO solutions. As a leading digital marketing agency, we focus on increasing brand awareness, improving search rankings, and delivering measurable results. Let us help you navigate the ever-evolving fashion industry and achieve long-term success.
Key strategies include keyword optimization, high-quality content creation, technical SEO (site speed, mobile-friendliness), link building, and structured data implementation for better ranking.
Very important! A large portion of fashion shoppers browse and purchase on mobile devices. A mobile-friendly website improves user experience and helps with search rankings.
Local SEO helps fashion boutiques or physical stores attract nearby customers through Google My Business optimization, local citations, and geo-targeted keywords.
Yes! Optimizing for seasonal trends, collections, and fashion events helps capitalize on timely searches and boosts visibility during peak shopping seasons.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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