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PrepareHOW is an educational platform that provides students with resources for entrance exam preparation, university insights, and study strategies. The platform has focused on improving its SEO performance to enhance rankings, increase organic traffic, and establish authority in the educational niche.
SEO Strategies & Achievements:
Results:
Social Media & App Development:
Noon Academy, a leading edtech platform with 14 million students and 100,000 teachers, faced several SEO and technical challenges while expanding into Pakistan. These included duplicate content issues, language inconsistencies, and difficulties in targeting local keywords.
Key efforts to improve Noon Academy’s SEO performance included:
Improve your search rankings and connect with students actively looking for your courses or Institute.
In today’s digital world, students, parents, and educators rely on search engines to find schools, courses, and learning resources. Without proper SEO, even the best educational content may remain unnoticed. Here’s why SEO is essential for educational websites:
A comprehensive website analysis was conducted to identify and resolve technical, on-page, and content-related issues. Key areas of improvement included fixing broken links, optimizing loading speed, and refining URL structures to enhance performance and provide a better user experience.
Comprehensive keyword research was carried out to identify high-impact search terms tailored for educational websites, including region-specific keywords to better connect with students. Title tags, meta descriptions, and headings were strategically optimized to align with these keywords, boosting search rankings and increasing click-through rates. Course descriptions and content were refined for uniqueness, with seamless keyword integration to enhance search visibility. Also, a structured internal linking strategy was implemented to improve website navigation and effectively distribute link authority across key pages.
The institution's Google Business Profiles were claimed and optimized to ensure accurate and consistent NAP (Name, Address, Phone), business hours, and service categories. Local visibility was strengthened by creating citations across key education directories, enhancing credibility and search relevance. Also, geo-targeted landing pages were developed to cater to specific locations, making it easier to connect with prospective students while driving higher engagement and enrollment rates.
Off-page SEO for educational websites focuses on acquiring high-quality backlinks from authoritative educational blogs and local sites to enhance domain authority and search rankings. Through competitor analysis, we identify valuable link-building opportunities by examining their backlink profiles. Guest posting on niche education platforms and forums helps connect with relevant audiences who are more likely to engage. Also, a comprehensive backlink audit using tools like Ahrefs, SEMrush, and Google Search Console ensures the removal of any harmful or low-quality links that could impact your website’s SEO performance.
To improve ranking and user engagement, a blog section was introduced, featuring valuable content on educational topics, industry trends, and useful tips for prospective students. Also, a robust local SEO strategy was implemented by creating geo-targeted landing pages customized for specific regions. These pages were optimized with interactive maps, local references, and authentic testimonials to improve local search rankings and attract qualified leads.
Schema markup was applied to enhance the ranking of the educational website. The Local Business schema was used to display essential business details, such as the institution’s name, address, phone number (NAP), and operating hours. The Service schema was utilized to highlight specific courses and offerings, improving relevance for search engines. The FAQ schema was integrated into relevant pages to address common student questions, increasing the chances of appearing in rich snippets. The Review schema was added to showcase customer or student testimonials, boosting credibility and click-through rates. Finally, the Breadcrumb schema was implemented to improve navigation and assist search engines in understanding the website's structure.
A strategy was implemented to build high-quality backlinks through submissions to business directories and PDFs. Guest posts were secured to further strengthen the backlink profile. Business names were accurately listed and updated on Google, with relevant keywords added to enhance ranking.
Some educational websites had content that is either outdated or not comprehensive enough to rank for target keywords. Also, content is sometimes written in a way that did not fully address students' or parents' needs. To improve this, the content needed to be updated and expanded to ensure relevance and keyword optimization. Keyword research is conducted, and long-tail keywords are identified to cover all necessary topics and align with user intent. As a result, organic traffic increased, and user engagement improved.
Some websites had multiple pages targeting the same set of keywords, resulting in keyword cannibalization, where pages competed for the same search terms. Instances of keyword cannibalization are identified, and content is consolidated to focus on the most important pages. This helped streamline the SEO strategy, ensuring that the right pages are ranked for targeted keywords without competing against each other.
Establishing trust and authority in the education sector is crucial. Many educational websites struggled with building credibility and being recognized as authoritative sources. To enhance their authority, well-researched information is incorporated, credible sources are cited, and expert opinions are included in the content. Also, strong local and industry-specific backlinks are built to reinforce credibility in the eyes of search engines and users.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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