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TeeSquare is a mission-driven EdTech enterprise dedicated to revolutionizing education in Pakistan by making quality learning accessible, affordable, and inclusive for all. By leveraging technology, TeeSquare empowers students through self-paced digital learning, breaking down barriers of class, gender, and resources that often limit educational opportunities.With a strong commitment to innovation, advocacy, and community collaboration, TeeSquare partners with parents, teachers, NGOs, and sponsors to bridge the education gap and drive meaningful change. Through technology-led solutions, TeeSquare is shaping a brighter future for students across Pakistan, ensuring that education is a right, not a privilege.
TeeSquare’s primary objective is to enhance their website’s overall technical performance and user experience to achieve higher organic search rankings. This involves optimizing crawlability, fixing broken links, streamlining URL structures, improving mobile-friendliness, boosting site speed, and ensuring proper indexing. The goal is to create a robust, user-friendly online presence that drives increased organic traffic and engagement.
A detailed technical SEO and on-page audit was carried out to improve website performance and visibility. Crawlability issues were resolved using Screaming Frog and Google Search Console, and broken links, redirect chains, and canonicalization problems were fixed. Indexation was optimized by indexing key pages and deindexing irrelevant ones. Meta tags, headings, and content were improved for SEO, while duplicate and thin content were addressed. Images were compressed, alt texts were added, and media was optimized for better loading speed. The robots.txt file and URL structure were refined for improved crawlability and SEO-friendliness.
Detailed content and on-page SEO audit was performed, during which meta titles, descriptions, and headings (H1-H6) were thoroughly reviewed for proper optimization. Thin content issues were resolved by adding more valuable and relevant information. Duplicate content was identified and eliminated using Copyscape to ensure uniqueness across the site. Furthermore, appropriate keyword placement was ensured throughout service pages, blog posts, and descriptions to improve search visibility.
A security and HTTPS audit was conducted to ensure the website's safety and compliance with modern standards. The SSL certificate was thoroughly checked, and any mixed content issues were identified and resolved. Also, malware and potential security vulnerabilities were detected using security plugins and addressed accordingly.
Mobile responsiveness was assessed using Google’s Mobile-Friendly Test, and issues with text size, tap targets, and viewport settings were corrected. Images and videos were scaled appropriately for mobile devices. Site speed was analyzed via Google PageSpeed Insights and GTmetrix. Core Web Vitals such as LCP, FID, and CLS were optimized. Also, images were compressed, lazy loading was enabled, and CSS, JavaScript, and HTML were minified to improve performance.
A review of the structured data and schema was done, adding missing elements like Organization, FAQs, Course, and Breadcrumbs. Google’s Rich Results Test confirmed proper implementation. The setup for Google Analytics, Search Console, and Tag Manager was checked, ensuring goal tracking and conversions were correct. Duplicate tracking codes were identified and fixed.
Our approach to digital marketing is to create a comprehensive plan that combines multiple tactics such as SEO, Social Media, Email, and other ways to reach your target audience.
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