Content Writing 101 – Benefit from Content/Copy Writing

What is Content Writing?

  • You write to inform, explain or describe something
  • Longer in length than copywriting
  • Making difficult content, easy to understand for the reader
  • Making engaging content
  • Taking on relevant info and making it digestible for the reader
  • Marketing focused- attract people to buy something by giving them information
  • Blog Writing
  • SEO
  • Editing and Proofreading
  • Writing Webpages
  • Writing White papers
  • Anything where you write to inform and educate the reader; more factual and in-depth in nature
  • Creates brand loyalty

Content Writing is not

  1. Something to sell
  2. Journalism
  3. Videography
  4. Graphic Designing
  5. Technical Writing

What is Copy Writing?

  • You write to sell a product/ service- to the point
  • Massive info presented in a few words
  • Psychological- focus is on what motivates the customer to buy a product- write in a way that would motivate customers to buy
  • Use short sentences- easier to read and understand
  • Write the first sentence good- keep the people reading- e.g. tell a little story; or mention something regarding the end to keep suspense
  • Use specific headlines- tell the reader what the content is actually about- e.g. use ‘Save 2 Hours Per Day with These 7 Productivity Hacks’ rather than using ‘Save More Time the Easy Way’
  • Use FOMO/ Fear of Missing Out approach- write in a way people take things to be important- e.g. deadline ends on 12th December’ 21 at 11:59 pm
  • Write a strong Lead- the first paragraph after the headline
    • Use hook in your first or second sentence
    • Grab the readers’ attention from here
    • It should be 6-8 sentences long
    • Lead should be short
    • Use mini stories
  • Do not use big word- use unique ones
  • Use the AIDA formula- Attention, Interest, Desire and Action
  • Instead of mentioning benefits; mention features
  • Address the client’s objections- e.g. I think its too expensive- deal with these objections in a way that appeals the client
  • Talk to customers- do customer research
  • Add the element of urgency- such as limited time offer; Limited stock left; Only 25 pieces left- you should be honest to maintain trust
  • Mention customer reviews/ testimonials for social proof- three steps for good testimonials:
    • Before- how they were before using the product/ service
    • After- how they are after using the product/ service
    • What they would tell to other people
  • Used crooked numbers; not rounded ones- helps to grab more attention

How Content and Copy Mesh Together

  • Combine different skills together and sell them as a package to the client
  • Such as website copy+ blog writing+ editing of current material on website
  • Clients prefer one stop for all

Know, Learn and Sell

  • Create a services list- sit and think what you already know, what you can learn, what you can sell right now and what can you sell as meshed services
  • Know- Make a list of at least 3 types of writing you would easily sell- e.g. blog posts, social media posts, website content; collect 1-3 of your best samples to send them to clients
  • Learn- Make a list of 3 types of skills you think you can master; create 1-3 samples after mastering the skill
  • Sell- make a list of the types of skill combination you are going to sell; get in touch with existing clients and offer new and meshed skills

We use a complete digital marketing plan that mixes different methods like SEO, social media, email, and more to connect with your desired audience. Our goal is to make sure your online presence works well. We aim to engage your chosen audience through a variety of methods. This approach makes our digital marketing effective and well-rounded.

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Address: Ashburn, Virginia (VA), United States. (20147).
Email:  [email protected]
Phone Number:  571-570-3353