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Divi Cake

Divi Cake Logo

Divi Cake is a dedicated affiliate blog centered around Elegant Themes, providing comprehensive tutorials, how-to guides, and expert insights on Divi. It was the first-ever marketplace for Divi products, even before Elegant Themes launched its own, and during that time, it amassed 124,414 users. Since then, it has evolved into an affiliate website. As a trusted resource in the WordPress community, Divi Cake specializes in promoting Divi products, offering actionable tips for users, and simplifying complex web development challenges. The platform aims to empower users by delivering high-quality content that enhances their experience with Divi and other Elegant Themes tools, making it a go-to destination for web developers and designers seeking reliable solutions.

Achievements We Made

Divi Cake's Strategy for Boosting Affiliate Marketing Traffic and Conversions

Divi Cake primary objective was to enhance the website’s overall performance by addressing technical issues, optimizing on-page elements, and improving user experience. A key focus was increasing organic traffic and keyword rankings by targeting high-volume, low-competition keywords through comprehensive research and strategic implementation. Also, the goal was to optimize existing content and create new, high-value blogs to fill content gaps and better address user intent. Strengthening affiliate revenue was another critical objective, achieved by improving the placement and presentation of affiliate links to boost click-through rates. Lastly, the project aimed to establish the website’s authority in the WordPress and Elegant Themes niche by implementing E-E-A-T principles, highlighting expertise, and building trust through authoritative sources.

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Website Audit & On-Page Optimization

A website audit was conducted to identify technical, on-page, and off-page issues, utilizing tools such as Ahrefs, SEMrush, and Screaming Frog. This audit revealed broken links, crawl errors, duplicate content, and missing metadata, all of which were addressed systematically. Keyword research focused on long-tail keywords related to "Elegant Themes," "Divi Builder," and affiliate-related topics, identifying high-volume, low-competition keywords suitable for target blog posts. Tools like Google Keyword Planner, Ahrefs, and SEMrush facilitated in-depth keyword analysis. On-page SEO improvements included optimizing titles, meta descriptions, and H1 tags for all existing blogs, enhancing internal linking between relevant posts to distribute link equity, and simplifying URL structures to include relevant keywords.

Content Optimization and Gap Analysis

Existing blog content was updated to include target keywords naturally, ensuring improved SEO performance. Relevant images were added, optimized with descriptive alt tags, and compressed to enhance page loading speed. Content readability was enhanced by breaking text into shorter paragraphs, using bullet points, and creating engaging headings. Also, a content gap analysis was conducted to identify areas where competitor content excelled. As a result, new blog posts were created to target untapped keywords, including "how-to" guides, product comparisons, and tutorials related to Elegant Themes.

Technical SEO and Site Optimization

To enhance technical SEO, 404 errors were resolved by implementing proper redirects to relevant pages, ensuring a seamless user experience. Mobile-friendliness was prioritized using Google’s Mobile-Friendly Test, while website speed was improved through the compression of CSS, JavaScript, and images using tools like NitroPack. Core Web Vitals were optimized by addressing key metrics such as Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) through server response time improvements and the implementation of lazy loading. Also, the XML sitemap was updated and submitted to Google Search Console for better indexing, and the robots.txt file was configured to block unwanted pages, ensuring efficient crawling by search engines.

Google Search Console, Analytics, and Schema Markup Setup

The website was linked to Google Search Console to monitor indexing and performance effectively, ensuring optimal visibility in search results. Also, Google Analytics was set up to track user behavior and traffic sources, providing valuable insights for data-driven decisions. To enhance search engine visibility and user experience, structured data was implemented. This included adding article schema and breadcrumb schema for blog posts, as well as FAQ schema on informational blogs to improve their appearance in search engine results pages (SERPs).

Competitor Analysis

In the Elegant Themes affiliate niche, a detailed analysis of top-performing blogs was conducted to uncover their content strategies and backlink sources. These insights were utilized to refine blog topics, optimize content formats, and enhance promotional strategies, ensuring a competitive edge in the market.

E-E-A-T (Experience, Expertise, Authority, Trustworthiness)

To enhance E-E-A-T, we updated the website’s "About Us" page to emphasize credibility within the WordPress and Elegant Themes niche, showcasing our specialized knowledge and experience. Author bios and bylines were added to blog posts, establishing trustworthiness by highlighting the expertise of contributors. Also, we incorporated links to authoritative sources in blog content to strengthen the perceived reliability and authority of the information provided.

Affiliate Link Optimization

To comply with search engine guidelines, affiliate links were carefully no-followed, ensuring proper attribution without affecting SEO. Also, A/B testing was implemented to analyze the placement of these links, optimizing for higher click-through rates (CTRs) and improving overall performance.

Results

When the rankings of the last 6 months are compared with the previous 6 months, significant growth in both traffic and keyword rankings was successfully achieved. Specifically:

Organic Traffic Growth: Organic traffic increased by 62.2% over the last 6 months. This improvement was made possible through a combination of on-page optimizations, strategic keyword targeting, and enhanced content relevance to user queries—resulting in better visibility and higher engagement from organic search.

Organic Keywords Growth: The number of organic keywords ranking on search engines grew by 81.4%. This growth demonstrates the effectiveness of keyword research, content optimization, and consistent updates aimed at addressing both primary and long-tail keywords, significantly expanding the website’s reach in organic search results.

Additionally, overall search performance improved month-over-month, with clicks increasing from 3.71K to 4.85K and impressions rising from 230K to 241K, reflecting stronger organic visibility.

These results emphasize the impact of a data-driven and strategic SEO approach in enhancing the website’s overall performance.

Through strategic SEO, Divi Cake saw major ranking improvements, boosting visibility and traffic. Keywords like “divi contact form not working” jumped +52 positions, while “divi blog post template” climbed +16 spots to the top 10. “Divi cloud” and “divi marketplace” improved by +5 and +9 places, strengthening authority in the Divi WordPress niche. Content optimization and internal linking were key drivers of this success.

Affiliate Earnings Performance

Alongside SEO improvements, Divi Cake’s affiliate earnings showed strong results as of March 28, 2025:

  • Current Earnings: $1,052.10 USD
  • Total Earned to Date: $20,634.12 USD
  • Total Transactions: 1,427
  • Visitors: 21,480
  • Sales Ratio: 6.643%

Divi Cake Email Marketing Stats

Our email marketing strategy for Divi Cake has successfully engaged subscribers, achieving strong open and click-through rates. We executed a series of high-converting email campaigns using FluentCRM to support major seasonal promotions. Among the campaigns we sent were the “Divi Anniversary Sale Reminder,” “Divi Black Friday,” and “Divi Summer Sale” series. These campaigns were crafted with strategic segmentation, compelling copy, and strong CTAs. Notably, the “Divi Anniversary Sale Reminder” achieved an impressive 37.86% open rate and 3.54% CTR within just 24 hours of broadcasting to over 16,700 recipients — outperforming several previous campaigns such as “Divi Anniversary Sale is Live” (42.78% open rate, 3.13% click rate), “Divi Black Friday Sale” (20.36% open rate, 3.31% click rate), and “Divi Summer Sale Ends Tomorrow” (17.54% open rate, 0.42% click rate). Our average open and click rates across all campaigns consistently outperformed industry benchmarks, showcasing our ability to engage subscribers and drive traffic. From ideation to execution, we handled all aspects of these campaigns in-house, demonstrating our expertise in email marketing strategy, tools, and performance optimization.
 

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